“The question that women casually shopping for perfume ask more than any other is this: “What scent drives men wild?” After years of intense research, we know the definitive answer. It is bacon.” – Luca Turin
We spend $12 billion dollars annually on perfume between the US and Europe. Yet, there are nearly 5,000 unregulated compounds that can be found in these fragrances, and less then 20% of those have gone thru any type of testing for human safety.
The Concern
One of the biggest lies that we believe as consumers is that the government prevents toxic chemicals from entering the market. I remember how shocked I was when I first learned this, and it still blows my mind. Yet, this is hard to believe, the perfume and cosmetic industries are not regulated at all. There is no testing required to ensure the safety of these chemicals. This essentially makes consumers a giant lab experiment with no controlled testing.
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My words of wisdom: Believe in love, in possibility, in going after your dreams, in never stopping, in not existing but living - fully, unapologetically and wildly, believe that all is good, and always trust your gut. 
